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Allumination FilmWorks
Freeman and the Allumination team recognized that the home entertainment and television industries are more selective
than ever in their programming decisions. As a result, Allumination waged a full-scale acquisition drive to secure a
wide range of film and television titles that would sell-through for retailers and attract audiences for
broadcasters.
Allumination also recognized that independent entertainment suppliers must back up their programming with
comprehensive consumer marketing support. As a result, Allumination sought out seasoned marketing professionals who
joined the company with an extensive track record of success in all areas of television and home video.
Allumination also understood the need on the part of television programmers and video retailers for diversity. As a
result, the company has succeeded in building substantial libraries of theatrical motion pictures, television
series, documentaries and reality programming, music and sports specials, lifestyle titles, and a wide array of
"how-to" product.
Most importantly, Allumination recognized the vital importance of establishing outstanding relationships with the production community. As a result, Allumination has created a new template that will forever redefine distributor-producer associations. Allumination is the apex where artists can bring their art to light and truly shine. The company's philosophy is that the road to success begins by appreciating the producer's vision and objectives. Allumination does not seek to merely represent a producer's title. Instead, the company forms full partnerships with producers. Allumination makes the producer a valuable - and valued - part of the distribution and marketing process.
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