Digital technology is changing the way films are made and marketed. 305 began as an on-line viral phenomenon; a low-budget, five-minute parody of the film 300 that was simultaneously featured on YouTube, MySpace TV and Yahoo! Video. During July 2007 it was the #1 most-viewed comedy and the #2 most-viewed video on YouTube and it subsequently became one of the top-400 most-watched internet videos of all time, as tracked by VidMeter.com. 305 was also featured on VH1s BEST WEEK EVER and highlighted on national and local news outlets.

305 is a mockumentary detailing the misadventures of five not-so-brave members of the Spartan army charged with guarding a seemingly ordinary goat path. But when their actions lead to the death of King Leonidas and his army of 300 men, the five are forced into hiding. But with Sparta cowering under the threat of Persian invasion, Claudius, Darryl, Demetrius the Blind, Shazaam and Testicleese must band together once more and become true warriors. Do they have what it takes to save the day? Smartly funny and based entirely on historical fact (allegedly), 305 proves that even the biggest losers get lucky sometimes.

The original short attracted such a rapid following that the writer/director team of Daniel and David Holechek was quickly approached to expand the idea. In September 2007, shooting was completed on a feature-length film using the same onscreen talent, making 305 the first viral video to transition to a narrative feature film. The film premiered at Palm Beach International Film Festival and screened at Newport Beach Film Festival, the Indie Spirit Film Festival and other U.S. festivals and recently became an A&E Indie Spotlight Finalist for 2008.

Cheryl Freeman, CEO of Allumination FilmWorks says This movie would not have been possible without the millions of fans that supported the online short. We are tremendously excited to be a part of a wave that is reshaping the Hollywood landscape.

Tim Ellis, Executive Producer for Rivet Productions said he believes 305 typifies the future of entertainment content development. It speaks to the power of the online community. People responded immediately to the characters and the comedy, and they wanted more. The 305 feature is a direct fulfillment of quantifiable audience demand.

The DVD release of 305 features Bonus Scenes, Commentary Track, Three Featurettes, Blooper Reel, and Original 305 Short Film.